To answer the original question, this unit makes sense.
It has the core sound of Kemper profiles which most folks still think outperforms anything else out there in the digital world.
From a business perspective, why would a company spend research and development time and money to make a unit half the price of their main products that has the same functionality? It would be cutting their own throat for their more expensive, more feature laden models. This is an attempt to make sales in a mid range market which was previously inaccessible to them. I think it will work for them well without them taking a massive hit on their high end sales.
This gives folks who can’t justify the pricing of a rack, stage or toaster a way in and for stage use in most bands 4 fx slots is more than enough…. Or those for who, the size is attractive. Or those who adore their pedal collection where this will fit on a wider board. You have 3 complete patches under your feet for a single song so can absolutely do some extreme changes if you do have ‘that song’ that needs it.
As a unit, I personally won’t be buying but that’s because I already have a superior solution for my needs (a toaster with a floor board) that is still going strong. I wish the company well with this new venture and wish well the new users that this will being into the fold.