I suspect we can see a TJ pack coming soon (in rig manager like the others) or perhaps he is the guniea-pig for the new market place. Makes sense that kemper and tonejunkie both benefit from this exclusive announcement.
Btw, was he really christened “Haych Jay” ( anyone know what the H & J stand for?)
Also (did anyone else think this)
This also makes plausable reason why the EQ button was renedered useless several upgrades ago. They were holding out for the new tone stack, which i assume will go in the EQ slot
I think the release is marketing genius. CK must have had a deal with HW to wait to spill the beans and show the video. They could have announced it at NAMM, but by waiting a couple weeks, but now the update doesn't get drowned in all the noise of other product announcements. But if CK gave HW the green light to share the video, then I'd assume a beta is forthcoming within a couple weeks of the announcement. Allowing a short delay between announcement and beta and/or release creates some buzz and excitement. Hey it's got us all speculating and conversing. It's like the NFL draft. Everyone chats up all the possibilities leading up to it. Once the picks are made, there's a few days of discussion, and then the chatter dies down.
I think this also allows one of the more well known and experienced commercial profilers to have some quality liquid profiles available at the launch of this new feature. A significant percent of KPA users don't do much of their own profiling; they've found commercial and other profiles that they like better than their best attempt at profiling on whatever budget amp they own. They aren't able to like TJ, to make liquid profiles of a $10,000 '59 bassman, for example. So for those people, like myself, the release is tempered by the availability of some well-done liquid profiles to play with.